“B Corp is to business what Fair Trade certification is to coffee”
B Corporation is recognised as the highest standard for social corporate responsibility. B Corps are a new type of corporation that use the power of business to solve social and environmental problems.
Recently I got my hands on a Kusaga Athletic singlet and I thought what better way to test it out than during the 56km Two Bays Trail Run, on the Mornington Peninsula.
I'm so glad I did, the singlet was and is incredibly comfortable, as much or more so than any other shirt/singlet I've worn whilst out running.
What if athletes ran the world?
Your job would be valued by how many chances you took and opportunities you seized rather than the amount of money you made. Determination, enthusiasm, and a willingness to do the unexpected would shape our society.
The other day as I ran my regular loop across the Sydney Harbour Bridge, I noticed the guy in front of me wearing a marathon tee from a well known global finance company.
It proudly shouted 265,000 runners, 13 cities, 2014 (or similar, I didn’t have my phone with me to take a pic). I wonder if that company really thought through the impact those event shirts might have. Are they well made from a quality, sustainable fabric?
Climate change is a massive problem that needs smart solutions and it needs them now. It’s a complex enough problem for the experts & influencers, so what can we as mere mortals do that could possibly make a difference?
Well we asked ourselves that question two years ago.
Ask any parent, child, partner or friend of a start up founder and they’ll all tell you straight - start-ups are not for the faint-hearted.
Our start-up, Kusaga Athletic has developed four planet-friendly fabrics and those four little guys are my babies. I get about the same amount of sleep as I did with small children, worry as much, think of them and talk about them as much.