The other day as I ran my regular loop across the Sydney Harbour Bridge, I noticed the guy in front of me wearing a marathon tee from a well known global finance company.
It proudly shouted 265,000 runners, 13 cities, 2014 (or similar, I didn’t have my phone with me to take a pic). I wonder if that company really thought through the impact those event shirts might have. Are they well made from a quality, sustainable fabric?
Ask any parent, child, partner or friend of a start up founder and they’ll all tell you straight - start-ups are not for the faint-hearted.
Our start-up, Kusaga Athletic has developed four planet-friendly fabrics and those four little guys are my babies. I get about the same amount of sleep as I did with small children, worry as much, think of them and talk about them as much.